Where Modesty Meets Modernity — Since 2019

Shades began in 2019 with a bold vision — to redefine modest fashion for women who were tired of settling for the same old styles. As hijabi women ourselves, we felt the gap in the market firsthand. The options were limited, the designs too traditional, and the spark of individuality was missing.

So we created Shades — a brand driven by passion, purpose, and a belief that modesty should never mean compromise.

We’re proudly 100% Egyptian, and every piece we design is a celebration of elegance, comfort, and confident self-expression. Our collections blend modest silhouettes with modern aesthetics, giving you fashion that feels fresh, flattering, and truly unique.

At the heart of everything we do are our core values:

• Customer Satisfaction — your happiness is our biggest success.
• Quality — we don’t settle for less, and neither should you.
• Originality & Distinction — we design for women who want to feel different the moment they wear our pieces.

At Shades, we’re more than a clothing brand. We’re a movement — reshaping modest fashion, one outfit at a time.